As a high-end brand in the home appliance industry, Miele has always been the focus of attention in the industry. I remember that in 2007, we bought a Miele vacuum cleaner in Hong Kong, which cost more than 3,000 Hong Kong dollars. The first feeling is very strong. Miele’s products are known in many places for a 10-year warranty.
Due to Miele’s non-listed company, there is no public data report. I have compiled some data for 2017-2018 for your reference.
The total sales of the Miele Group for the year 2017-2018 is 4.1 billion euros.
Germany accounted for 30%; Northwest Europe accounted for 24%; Southern Europe, Eastern Europe, Central Europe accounted for 30%; America, Australia, New Zealand, South Africa accounted for 19%; Asia accounted for 6%. 
Germany accounted for 1.21 billion euros, foreign countries accounted for 2.89 billion euros, and foreign countries accounted for 71%.
Sales are divided by product:
Home appliances 78%
Professional products 13%
Service 5%
Attachment, etc. 4%
The proportion of various product categories:
Laundry care 23%
Cooking (cookware) 22%
Dishwasher 14%
Floor cleaning 9%
Refrigerator 8%
Drink preparation 2%
Sales volume of various products:
Dishwasher 863,000
Cookware 370,000 units
Refrigerator 333,000 units
Vacuum cleaner 2.349 million sets
Washing machine 880,000 units
Dryer 437,000 units
Other 756,000 units
A total of 5.988 million home appliances, 92,000 commercial machines, a total of 6.08 million products sold
At present, there are 12 production bases around the world, including the base of Dongguan, China, which produces vacuum cleaners.
Energy consumption range of various products:
Number of employees in each region:
2017-18 investment totals 272 million euros:
Germany 178 million euros
€76 million in Europe
Overseas 18 million euros
Staff costs totaled 1.193 billion euros, accounting for 29% of sales.
R&D expenses accounted for 5.8% of sales
The energy efficiency of each product:
Purchase amount of production materials in various regions:
Germany 624 million euros
Europe 346 million euros
Overseas 172 million euros
Total: 1.143 billion euros
Procurement ratio:
Germany 54.6%
Europe 30.3%
15% overseas
The proportion of employees:
