Since last year, a popular item has emerged in the field of cleaning appliances, comparable to the steam mop years ago. I saw similar products at quite a few booths at Canton Fair. Characterized by simple styling, a chassis (with water tank) with 2 turntables + rag, and a metal bar + handle, this is cordless electric mop, or cordless mop, cordless spin mop in English.

1 12 - A Hit That Rivals Steam Mop? This product, first launched by the Korean company Haan, is seen everywhere in the world, thanks to crazy intimation of Chinese players.

Its working principle is quite simple. It rotates at a constant speed through rotating discs of the chassis, so that the rag attached to the turntable functions as a clean floor. Compared with the ordinary mop, the electric mop can clean easily, helping save physical strength in cleaning of large areas. With a built-in lithium battery, it can keep working for 40 minutes to 1 hour.

2 9 - A Hit That Rivals Steam Mop?

To better clean, it is also armed with a nozzle, used to spray and remove stubborn stains.

3 10 - A Hit That Rivals Steam Mop? Typical use scenarios: cleaning the floor, bathroom, glass, etc.

4 9 - A Hit That Rivals Steam Mop?

A few comments on Amazon (take Bissell Spinwave as an example):

5 8 - A Hit That Rivals Steam Mop?

6 8 - A Hit That Rivals Steam Mop? Good comments:

  1. Light weight
  2. Easy use, energy saving in large room cleaning
  3. Convenience in cleaning of all kinds of stains, dog hair, etc.

Bad comments:

  1. Sometimes the turntable does not run
  2. The rag can only play the role of polishing. Some garbage can’t be picked up.

 

I wonder if it is possible to add the vacuum function so that the garbage can be sucked in during floor mopping.

To search Cordless Mop on Google Trends, you will see the search volume of this keyword is slowly increasing, especially since 2017, which is consistent with the situation we observed in the market.

7 6 - A Hit That Rivals Steam Mop?

Why has this product become a hit since 2017? Personally speaking, the vacuum cleaner goes cordless, which drives the other small appliances to go cordless. As can be seen from the search trend of Cordless Vacuum Cleaner below, the cordless vacuum sales edged up from 2013 and reached a small peak in 2017.

8 5 - A Hit That Rivals Steam Mop?

Let’s look at the keyword trend of Steam Mop. It has been declining since 2013, consistent with the year-on-year decline of steam mop shipment as told by my friend. Given the boiler, the steam mop can’t temporarily go cordless.

A simple conclusion can be drawn based on the curves above:

  1. As cordless products prevail, cordless electric mops will get developed.
  2. The steam mops continue to decline, promoting the need for a new alternative. It seems cordless electric mops can replace steam mops to a certain extent. Steam mops have grown upward since 2006. Cordless electric mops are now in the early stage of rising. Based on the cycle of steam mops, the growth will continue for years.
  3. The sales of traditional ordinary mops are considerable. If the cordless electric mop can replace the existing mop or occupy part of the market (which requires significant decline of product price), sales of the product will rise dramatically.