Today one of my clients dropped in and we talked about the market over dinner, when cordless Canister was mentioned, of which, LG Cord Zero rolled out in 2015 was a typical.

LG Cord Zero, a vacuum series, incudes robot cleaner, cordless stick-type vacuum, bed vacuum, or perceived as dust mite controller, and cordless Canister.

image001 10 - How to evaluate LG Cord Zero
Among them, only cordless Canister is LG original, one of its kind without followers, unlike the first two products that are conventional in the market.

image002 10 - How to evaluate LG Cord Zero

Below are its details.

Its features include:

  1. A stronger motorimage003 7 - How to evaluate LG Cord Zero
  2. Convincing powerpack 80V that provides 200W suction power and continuous cleaning for up to 40 minutesimage004 8 - How to evaluate LG Cord Zero
  3. RoboSense automatic location recognition technology that constantly maintains distance from user’s body at 100cmimage005 7 - How to evaluate LG Cord Zero
  4. BAF certified exceptional filtration, able to block out 99.999% dirtimage006 6 - How to evaluate LG Cord Zero

In all, this LG model boasted multiple original creations such as the Active following Wheel Technology. And it sold for USD699, basically the best pricing.

It carried high expectations of its maker proven by that LG heavily spent on its promotion in 2015 and 2016.

However, it later saw Dyson’s cordless handheld model strikingly hit the market and dominate the segment of cordless handheld vacuum in place of Ergorapido owned by Electrolux. Unsurprisingly, this LG model that was even heavier became a complete defeat.

LG Cord Zero apparently has drawbacks.

  1. Priced at USD699 more than its Dyson and Miele counterparts, it seems destined to target an ultra-niche market.
  2. Its novel and fascinating functions like RoboSense are not practical.
  3. Motor and battery are its cores, but heavyweight, the biggest weakness of a Canister, remains unsolved. All the pain spots common to a Canister persist such as storage inconvenience, except the cord dragging. Anyway, re-plugging is seldom needed in cleanup, if a conventional 5m power cord is used. At bottom, this cordless model has all the problems a cordless has, and merely benefits in a limited way as cordless.

As Dyson cordless vacuum sweeps across countries, LG Group has almost given up cordless Canister and turn to keep upgrading based on Dyson gun style.

Now it is clear what this product is trended.

My client also talked with me about the sales of this model when cordless Canister from another developer is available at its one third cost, namely USD 200 or so in retail price.