What electric tool is most popular in 2018?
Business owners, big or small in Yongkang City, Zhejiang Province, will give the same answer “Fascia Gun”.
Fascia Gun or message gun is used to deeply relax muscle fascia through high-frequency vibration.
Initially invented by US-based Hyperice, it helps athletes rebuild muscles after exercises. Simple and targeted to each muscle part, it feels like previous massage device but more powerful and functional.
It was initially promoted by Hyperice to the US sports alliances before favored by fitness bloggers and social media influencers.
It works simply driven by high-speed brushless motor, to fast vibrate back and forth.
Finding the jig saw works the same way, talented netizens shared how to facelift a jig saw to a message gun merely at one third costs. Below is one sample refit from a Worx jig saw.
Inspired by that, Positec Group that owns Worx rolled out official Fascia Gun.
It is such a big hit in the tool market now that some distributors see annual shipments of one million units. Small businesses also move fast and make a fortune in this free ride, while traditional big players missed it, though not unexpected.
Both cordless vacuum and cordless Fascia Gun have sold hot in recent two years, unveiling a pattern that big businesses always lose such chances to smaller peers. The later either grasp the window, six months or one year, to sharply rise, or get crushed by big players all over again through capital and channels.
What will be the next hot sale?
